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Game of Thrones and Starbucks -- Great marketing?

Game of Thrones is arguably the biggest and most successful TV show in today's time. It's a global force and it has been for quite a few years now. Its characters are very well known and extremely popular. That popularity isn't strictly restricted to just the characters themselves, though. The actors that portray those main characters are equally popular -- Emilia Clarke(Daenerys Targaryen), Kit Harrington(Jon Snow), Peter Dinklage(Tyrion Lannister), Maisie Williams(Arya Stark), Sophie Turner(Sansa Stark), Nikolaj Coster-Waldau(Jaimie Lannister), Lena Headey(Cercei Lannister), among many others. They've all enjoyed immense fame over the past few years and amassed a fortune of money and fans, among the various other great tv/movie gigs that they've booked.

As all Game of Thrones fans(and non-fans) are aware, we're on the last season of the show. The final season(8th) is already underway. We're four episodes down and there are just two more left. As you can imagine, the hype is real.

Game of thrones season 8


But this blogpost isn't about how great the show is, which it obviously is. This is about the most recent episode(4th) and the most talked-about aspect of that episode. No it wasn't about THOSE two deaths. It was about a filming mistake that apparently everybody noticed. 

game of thrones season 8 starbucks

Well, that is certainly what the creators of the show wanted to be the highlight of this week's episode, but lo and behold -- here it is anyway. Now this was a subject of great memes: 







Now, this could have gotten way too out of hand, way too fast. But luckily, even the Starbucks and HBO joined the bandwagon and guess what, they happen to have a sense of humour too. Here's how they reacted:





I'm pretty sure this wasn't done intentionally. Product placements are common in movies and shows but a Starbucks placement in a show based in world centuries ago? Well, pretty sure that's a textbook definition of a disaster. That is exactly why this was such a great way to handle this. This in itself is a great study of how to manoeuvre around your marketing mistakes in a digital world.

No harm no foul.
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